85% of people say they've been convinced to buy a product or service by watching a video
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "85% of people buy after watching a product video"
- True origin
- Wyzowl — Video Marketing Statistics 2026 (State of Video Marketing)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Fieldwork late 2025
- Last checked
- What the source says
85 % of people have been convinced to buy by watching a video 63 % of people would most like to learn about a product by watching a short video
- Method & sample
- Wyzowl's annual online survey of marketers and consumers, fieldwork late 2025; small samples (266 marketer respondents).
- Drift between quote and source
- 'Ever been convinced' is not 'buy after watching'
- Small vendor survey
- Interest
- Wyzowl sells explainer-video production.
Safe rephrasing
In Wyzowl's 2026 survey, 85% of consumers said a video had convinced them to buy at some point; it is a small survey by a video-production firm.
Sources we opened
- Wyzowl — Video Marketing Statistics 2026 (primary)
Machine-readable: /api/claims/wyzowl-85-percent-convinced-to-buy-by-video-2026.json · Last checked 2026-10-16