About GroundedKit

GroundedKit traces widely repeated marketing and influencer-marketing statistics to the organization that actually measured them, and publishes what the source really says: publisher, date, method, sample, the exact sentence, and a confidence level.

Publisher

GroundedKit is a project of Organic Media Buying, LLC, a Delaware (US) limited liability company.

Independence and interests

We are building a paid marketing-evidence checker for agencies, marketers and AI agents. The data on this site is free under CC BY 4.0. No publisher pays for a verdict.

How we work

The GroundedKit team does the research with AI assistance: AI tools help search and follow citation trails, and every verdict is based on the primary documents we actually opened, which are listed on each claim page. Not every verdict has yet had a separate line-by-line second review, so check the sources yourself before you rely on one, and tell us if we got something wrong. See the methodology. We list only pages we actually opened.

Press and corrections

Press contact: The GroundedKit team (no named spokesperson), hello@groundedkit.com. Corrections go to the same address; we date every change. More on the contact page.