{
  "schema_version": "1.1",
  "id": "wyzowl-85-percent-convinced-to-buy-by-video-2026",
  "slug": "wyzowl-85-percent-convinced-to-buy-by-video-2026",
  "url": "https://groundedkit.com/claims/wyzowl-85-percent-convinced-to-buy-by-video-2026/",
  "api_url": "https://groundedkit.com/api/claims/wyzowl-85-percent-convinced-to-buy-by-video-2026.json",
  "claim": "85% of people say they've been convinced to buy a product or service by watching a video",
  "commonly_cited_as": "\"85% of people buy after watching a product video\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Wyzowl",
    "title": "Video Marketing Statistics 2026 (State of Video Marketing)",
    "year": "2026"
  },
  "quote": "85 % of people have been convinced to buy by watching a video 63 % of people would most like to learn about a product by watching a short video",
  "method": "Wyzowl's annual online survey of marketers and consumers, fieldwork late 2025; small samples (266 marketer respondents).",
  "drift": [
    "'Ever been convinced' is not 'buy after watching'",
    "Small vendor survey"
  ],
  "interest": "Wyzowl sells explainer-video production.",
  "safe_rephrasing": "In Wyzowl's 2026 survey, 85% of consumers said a video had convinced them to buy at some point; it is a small survey by a video-production firm.",
  "sources": [
    {
      "title": "Wyzowl — Video Marketing Statistics 2026",
      "url": "https://www.wyzowl.com/video-marketing-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Fieldwork late 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}