Facebook traffic campaigns average a 1.57% CTR and $0.77 CPC (WordStream 2024 benchmarks)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "average Facebook ads CTR" / "Facebook ads cost per click"
- True origin
- WordStream by LocaliQ — Facebook Ads Benchmarks 2024
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2024
- Data as of
- 2024 benchmark report (page last updated Sept. 14, 2026)
- Last checked
- What the source says
The average click-through rate in Facebook ads for traffic campaigns across all industries is 1.57%. This is up from last year's overall average of 1.51%. ... The average cost per click in Facebook ads for traffic campaigns across all industries is $0.77.
- Method & sample
- Averages across WordStream/LocaliQ client Facebook campaigns using the traffic objective, by industry. Sample size not stated.
- Drift between quote and source
- Scope: traffic-objective campaigns only; leads campaigns have different numbers
- Not Meta-published data
- Interest
- WordStream (LocaliQ, part of Gannett) sells search and social ad management services and software.
Safe rephrasing
WordStream's 2024 Facebook benchmarks from client accounts show traffic campaigns averaging a 1.57% CTR and $0.77 CPC.
Sources we opened
Machine-readable: /api/claims/wordstream-facebook-traffic-ads-ctr-1-57-cpc-0-77.json · Last checked 2026-10-16