{
  "schema_version": "1.1",
  "id": "wordstream-facebook-traffic-ads-ctr-1-57-cpc-0-77",
  "slug": "wordstream-facebook-traffic-ads-ctr-1-57-cpc-0-77",
  "url": "https://groundedkit.com/claims/wordstream-facebook-traffic-ads-ctr-1-57-cpc-0-77/",
  "api_url": "https://groundedkit.com/api/claims/wordstream-facebook-traffic-ads-ctr-1-57-cpc-0-77.json",
  "claim": "Facebook traffic campaigns average a 1.57% CTR and $0.77 CPC (WordStream 2024 benchmarks)",
  "commonly_cited_as": "\"average Facebook ads CTR\" / \"Facebook ads cost per click\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "WordStream by LocaliQ",
    "title": "Facebook Ads Benchmarks 2024",
    "year": "2024"
  },
  "quote": "The average click-through rate in Facebook ads for traffic campaigns across all industries is 1.57%. This is up from last year's overall average of 1.51%. ... The average cost per click in Facebook ads for traffic campaigns across all industries is $0.77.",
  "method": "Averages across WordStream/LocaliQ client Facebook campaigns using the traffic objective, by industry. Sample size not stated.",
  "drift": [
    "Scope: traffic-objective campaigns only; leads campaigns have different numbers",
    "Not Meta-published data"
  ],
  "interest": "WordStream (LocaliQ, part of Gannett) sells search and social ad management services and software.",
  "safe_rephrasing": "WordStream's 2024 Facebook benchmarks from client accounts show traffic campaigns averaging a 1.57% CTR and $0.77 CPC.",
  "sources": [
    {
      "title": "WordStream — Facebook Ads Benchmarks 2024",
      "url": "https://www.wordstream.com/blog/facebook-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2024 benchmark report (page last updated Sept. 14, 2026)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}