A 30-second Super Bowl ad costs about $8 million
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "A Super Bowl spot costs $8 million" (2026)
- True origin
- NBCUniversal (as reported by Sports Business Journal) — Super Bowl LX ad sales
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- 2026
- Last checked
- What the source says
the average 30-second linear spot fetching an $8 million price.
- Method & sample
- Network-reported average price for Super Bowl LX (Feb 2026); some late spots reportedly sold for more.
- Drift between quote and source
- Year-specific: the price changes every year
- Interest
- n/a
Safe rephrasing
NBCUniversal's average price for a 30-second Super Bowl LX spot (2026) was about $8 million.
Sources we opened
- Sports Business Journal (Jan 2026) (secondary)
Machine-readable: /api/claims/super-bowl-ad-cost-8-million.json · Last checked 2026-10-16