{
  "schema_version": "1.1",
  "id": "super-bowl-ad-cost-8-million",
  "slug": "super-bowl-ad-cost-8-million",
  "url": "https://groundedkit.com/claims/super-bowl-ad-cost-8-million/",
  "api_url": "https://groundedkit.com/api/claims/super-bowl-ad-cost-8-million.json",
  "claim": "A 30-second Super Bowl ad costs about $8 million",
  "commonly_cited_as": "\"A Super Bowl spot costs $8 million\" (2026)",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "NBCUniversal (as reported by Sports Business Journal)",
    "title": "Super Bowl LX ad sales",
    "year": "2026"
  },
  "quote": "the average 30-second linear spot fetching an $8 million price.",
  "method": "Network-reported average price for Super Bowl LX (Feb 2026); some late spots reportedly sold for more.",
  "drift": [
    "Year-specific: the price changes every year"
  ],
  "interest": "n/a",
  "safe_rephrasing": "NBCUniversal's average price for a 30-second Super Bowl LX spot (2026) was about $8 million.",
  "sources": [
    {
      "title": "Sports Business Journal (Jan 2026)",
      "url": "https://www.sportsbusinessjournal.com/Articles/2026/01/14/why-advertisers-are-moving-beyond-the-8-million-super-bowl-spot-in-the-streaming-era/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}