70% of consumers feel more connected to brands whose CEOs are active on social media
Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "70% of consumers prefer brands with social CEOs"
- True origin
- Sprout Social — #BrandsGetReal: What consumers want from brands in a divided society
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2018
- Data as of
- Online survey fielded Nov. 20–26, 2018
- Last checked
- What the source says
70% of consumers feel more connected to brands with CEOs that are active on social. ... We surveyed more than 1,000 consumers ... The survey was conducted online between Nov. 20–26, 2018.
- Method & sample
- Online survey of 1,000+ US consumers by Sprout Social, fielded Nov. 20–26, 2018.
- Drift between quote and source
- 'Feel more connected' is not purchase behavior
- Age: 2018 vendor survey
- Interest
- Sprout Social sells social media management software.
Safe rephrasing
A Sprout Social survey of 1,000+ consumers found 70% feel more connected to brands whose CEOs are active on social; it is a 2018 vendor survey.
Sources we opened
- Sprout Social — #BrandsGetReal (primary)
Machine-readable: /api/claims/sprout-70-percent-more-connected-ceo-active-social.json · Last checked 2026-10-16