{
  "schema_version": "1.1",
  "id": "sprout-70-percent-more-connected-ceo-active-social",
  "slug": "sprout-70-percent-more-connected-ceo-active-social",
  "url": "https://groundedkit.com/claims/sprout-70-percent-more-connected-ceo-active-social/",
  "api_url": "https://groundedkit.com/api/claims/sprout-70-percent-more-connected-ceo-active-social.json",
  "claim": "70% of consumers feel more connected to brands whose CEOs are active on social media",
  "commonly_cited_as": "\"70% of consumers prefer brands with social CEOs\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Sprout Social",
    "title": "#BrandsGetReal: What consumers want from brands in a divided society",
    "year": "2018"
  },
  "quote": "70% of consumers feel more connected to brands with CEOs that are active on social. ... We surveyed more than 1,000 consumers ... The survey was conducted online between Nov. 20–26, 2018.",
  "method": "Online survey of 1,000+ US consumers by Sprout Social, fielded Nov. 20–26, 2018.",
  "drift": [
    "'Feel more connected' is not purchase behavior",
    "Age: 2018 vendor survey"
  ],
  "interest": "Sprout Social sells social media management software.",
  "safe_rephrasing": "A Sprout Social survey of 1,000+ consumers found 70% feel more connected to brands whose CEOs are active on social; it is a 2018 vendor survey.",
  "sources": [
    {
      "title": "Sprout Social — #BrandsGetReal",
      "url": "https://sproutsocial.com/insights/data/social-media-connection/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Online survey fielded Nov. 20–26, 2018",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}