Instagram brand engagement averages about 0.45%, with carousels at 0.55% (Socialinsider)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "average Instagram engagement rate" / "carousels vs Reels engagement"
- True origin
- Socialinsider — Instagram Benchmarks (35M posts)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Q3 2026 quarterly benchmark
- Last checked
- What the source says
With insights coming from the analysis of 35M Instagram posts ... Engagement rate on Carousels remains steady at 0.55%. ... Instagram's engagement rate remained flat for Reels and Carousels over Q3 2026, platform's overall engagement rate averaging 0.45%.
- Method & sample
- 35 million Instagram posts from brand accounts of different sizes; engagement by followers.
- Drift between quote and source
- Scope: brand accounts; influencer engagement rates are usually reported higher
- Older '1–3% is a good Instagram engagement rate' rules predate these declines
- Interest
- Socialinsider sells social media analytics software.
Safe rephrasing
Socialinsider's analysis of 35 million brand posts puts average Instagram engagement at about 0.45% (Q3 2026), with carousels around 0.55%.
Sources we opened
- Socialinsider — Instagram benchmarks (primary)
Machine-readable: /api/claims/socialinsider-instagram-engagement-0-45-carousels-0-55.json · Last checked 2026-10-16