{
  "schema_version": "1.1",
  "id": "socialinsider-instagram-engagement-0-45-carousels-0-55",
  "slug": "socialinsider-instagram-engagement-0-45-carousels-0-55",
  "url": "https://groundedkit.com/claims/socialinsider-instagram-engagement-0-45-carousels-0-55/",
  "api_url": "https://groundedkit.com/api/claims/socialinsider-instagram-engagement-0-45-carousels-0-55.json",
  "claim": "Instagram brand engagement averages about 0.45%, with carousels at 0.55% (Socialinsider)",
  "commonly_cited_as": "\"average Instagram engagement rate\" / \"carousels vs Reels engagement\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Socialinsider",
    "title": "Instagram Benchmarks (35M posts)",
    "year": "2026"
  },
  "quote": "With insights coming from the analysis of 35M Instagram posts ... Engagement rate on Carousels remains steady at 0.55%. ... Instagram's engagement rate remained flat for Reels and Carousels over Q3 2026, platform's overall engagement rate averaging 0.45%.",
  "method": "35 million Instagram posts from brand accounts of different sizes; engagement by followers.",
  "drift": [
    "Scope: brand accounts; influencer engagement rates are usually reported higher",
    "Older '1–3% is a good Instagram engagement rate' rules predate these declines"
  ],
  "interest": "Socialinsider sells social media analytics software.",
  "safe_rephrasing": "Socialinsider's analysis of 35 million brand posts puts average Instagram engagement at about 0.45% (Q3 2026), with carousels around 0.55%.",
  "sources": [
    {
      "title": "Socialinsider — Instagram benchmarks",
      "url": "https://www.socialinsider.io/blog/instagram-benchmarks",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Q3 2026 quarterly benchmark",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}