73% of customers say companies treat them like an individual rather than a number, up from 39% in 2023
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "73% of customers feel treated as individuals"
- True origin
- Salesforce — State of the Connected Customer (latest edition)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Salesforce survey, latest edition as published Oct. 2026
- Last checked
- What the source says
Seventy-three percent of customers say companies treat them like an individual rather than a number — a staggering leap from 39% in 2023.
- Method & sample
- Global online survey of consumers and business buyers run for Salesforce; the summary page does not state the sample size.
- Drift between quote and source
- Scope: global consumers and business buyers, not US-only
- Interest
- Salesforce sells CRM and personalization software.
Safe rephrasing
Salesforce's State of the Connected Customer survey reports that 73% of customers feel companies treat them as individuals, up from 39% in 2023; Salesforce sells CRM software.
Sources we opened
Machine-readable: /api/claims/salesforce-73-percent-treated-as-individual.json · Last checked 2026-10-16