{
  "schema_version": "1.1",
  "id": "salesforce-73-percent-treated-as-individual",
  "slug": "salesforce-73-percent-treated-as-individual",
  "url": "https://groundedkit.com/claims/salesforce-73-percent-treated-as-individual/",
  "api_url": "https://groundedkit.com/api/claims/salesforce-73-percent-treated-as-individual.json",
  "claim": "73% of customers say companies treat them like an individual rather than a number, up from 39% in 2023",
  "commonly_cited_as": "\"73% of customers feel treated as individuals\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Salesforce",
    "title": "State of the Connected Customer (latest edition)",
    "year": "2025"
  },
  "quote": "Seventy-three percent of customers say companies treat them like an individual rather than a number — a staggering leap from 39% in 2023.",
  "method": "Global online survey of consumers and business buyers run for Salesforce; the summary page does not state the sample size.",
  "drift": [
    "Scope: global consumers and business buyers, not US-only"
  ],
  "interest": "Salesforce sells CRM and personalization software.",
  "safe_rephrasing": "Salesforce's State of the Connected Customer survey reports that 73% of customers feel companies treat them as individuals, up from 39% in 2023; Salesforce sells CRM software.",
  "sources": [
    {
      "title": "Salesforce — State of the Connected Customer",
      "url": "https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Salesforce survey, latest edition as published Oct. 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}