Google users clicked a result link on 8% of visits with an AI summary vs 15% without (Pew, 2025)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "AI Overviews cut clicks in half" / "Pew: people click less when Google shows an AI summary"
- True origin
- Pew Research Center — Google users are less likely to click on links when an AI summary appears in the results (July 22, 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- Browsing data from March 2025; published July 22, 2025
- Last checked
- What the source says
Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).
- Method & sample
- Browsing data from 900 U.S. adults who agreed to share their online activity, March 2025.
- Drift between quote and source
- None — observational comparison of visits, not a controlled experiment; links inside the summary were clicked on 1% of visits
- Interest
- n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).
Safe rephrasing
Pew Research Center's analysis of 900 U.S. adults' browsing in March 2025 found Google users clicked a traditional result on 8% of visits that showed an AI summary, versus 15% of visits without one.
Sources we opened
Machine-readable: /api/claims/pew-ai-summary-clicks-8-vs-15-percent.json · Last checked 2026-10-16