{
  "schema_version": "1.1",
  "id": "pew-ai-summary-clicks-8-vs-15-percent",
  "slug": "pew-ai-summary-clicks-8-vs-15-percent",
  "url": "https://groundedkit.com/claims/pew-ai-summary-clicks-8-vs-15-percent/",
  "api_url": "https://groundedkit.com/api/claims/pew-ai-summary-clicks-8-vs-15-percent.json",
  "claim": "Google users clicked a result link on 8% of visits with an AI summary vs 15% without (Pew, 2025)",
  "commonly_cited_as": "\"AI Overviews cut clicks in half\" / \"Pew: people click less when Google shows an AI summary\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Pew Research Center",
    "title": "Google users are less likely to click on links when an AI summary appears in the results (July 22, 2025)",
    "year": "2025"
  },
  "quote": "Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).",
  "method": "Browsing data from 900 U.S. adults who agreed to share their online activity, March 2025.",
  "drift": [
    "None — observational comparison of visits, not a controlled experiment; links inside the summary were clicked on 1% of visits"
  ],
  "interest": "n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).",
  "safe_rephrasing": "Pew Research Center's analysis of 900 U.S. adults' browsing in March 2025 found Google users clicked a traditional result on 8% of visits that showed an AI summary, versus 15% of visits without one.",
  "sources": [
    {
      "title": "Pew Research Center — Google users are less likely to click on links when an AI summary appears",
      "url": "https://www.pewresearch.org/internet/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Browsing data from March 2025; published July 22, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}