Meta's ad impressions rose 14% and average price per ad rose 12% year over year in Q2 2026
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Meta ad prices are rising" / "Facebook CPMs up"
- True origin
- Meta Platforms — Meta Reports Second Quarter 2026 Results
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Q2 2026
- Last checked
- What the source says
Ad impressions – Ad impressions delivered across our Family of Apps increased by 14% year-over-year. Average price per ad – Average price per ad increased by 12% year-over-year. Revenue – Revenue was $60.80 billion, an increase of 28% year-over-year.
- Method & sample
- Company-reported, across Facebook, Instagram, Messenger, WhatsApp and Threads.
- Drift between quote and source
- 'Price per ad' is a global average across all formats and regions, not a CPM any advertiser will see
- Interest
- Company-reported figure in its own earnings release; the company sells advertising against these users.
Safe rephrasing
Meta reported that in Q2 2026 ad impressions across its apps rose 14% and average price per ad rose 12% year over year, on revenue of $60.80 billion.
Sources we opened
- Meta — Q2 2026 results (primary)
Machine-readable: /api/claims/meta-q2-2026-ad-impressions-up-14-price-per-ad-up-12.json · Last checked 2026-10-16