{
  "schema_version": "1.1",
  "id": "meta-q2-2026-ad-impressions-up-14-price-per-ad-up-12",
  "slug": "meta-q2-2026-ad-impressions-up-14-price-per-ad-up-12",
  "url": "https://groundedkit.com/claims/meta-q2-2026-ad-impressions-up-14-price-per-ad-up-12/",
  "api_url": "https://groundedkit.com/api/claims/meta-q2-2026-ad-impressions-up-14-price-per-ad-up-12.json",
  "claim": "Meta's ad impressions rose 14% and average price per ad rose 12% year over year in Q2 2026",
  "commonly_cited_as": "\"Meta ad prices are rising\" / \"Facebook CPMs up\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Meta Platforms",
    "title": "Meta Reports Second Quarter 2026 Results",
    "year": "2026"
  },
  "quote": "Ad impressions – Ad impressions delivered across our Family of Apps increased by 14% year-over-year. Average price per ad – Average price per ad increased by 12% year-over-year. Revenue – Revenue was $60.80 billion, an increase of 28% year-over-year.",
  "method": "Company-reported, across Facebook, Instagram, Messenger, WhatsApp and Threads.",
  "drift": [
    "'Price per ad' is a global average across all formats and regions, not a CPM any advertiser will see"
  ],
  "interest": "Company-reported figure in its own earnings release; the company sells advertising against these users.",
  "safe_rephrasing": "Meta reported that in Q2 2026 ad impressions across its apps rose 14% and average price per ad rose 12% year over year, on revenue of $60.80 billion.",
  "sources": [
    {
      "title": "Meta — Q2 2026 results",
      "url": "https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Second-Quarter-2026-Results/default.aspx",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Q2 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}