Businesses make $6.50 for every $1 spent on influencer marketing
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Influencer marketing delivers $6.50 ROI" (as a current benchmark)
- True origin
- Tomoson — Influencer Marketing Study (blog post)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2015
- Data as of
- 2015
- Last checked
- What the source says
Tomoson surveyed 125 marketers online from 10–16 March 2015.
- Method & sample
- Online poll of 125 marketers; self-reported returns; no method given for the average.
- Drift between quote and source
- Date: 11-year-old poll quoted as current
- Context: top platforms then were blogs (37%) and Facebook (25%); Instagram, YouTube and Twitter 5–6% each; no TikTok
- Interest
- Tomoson was an influencer marketplace.
Safe rephrasing
In a 2015 poll of 125 marketers by influencer platform Tomoson, respondents self-reported an average $6.50 return per $1.
Sources we opened
Machine-readable: /api/claims/influencer-marketing-6-50-per-dollar.json · Last checked 2026-10-16