{
  "schema_version": "1.1",
  "id": "influencer-marketing-6-50-per-dollar",
  "slug": "influencer-marketing-6-50-per-dollar",
  "url": "https://groundedkit.com/claims/influencer-marketing-6-50-per-dollar/",
  "api_url": "https://groundedkit.com/api/claims/influencer-marketing-6-50-per-dollar.json",
  "claim": "Businesses make $6.50 for every $1 spent on influencer marketing",
  "commonly_cited_as": "\"Influencer marketing delivers $6.50 ROI\" (as a current benchmark)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Tomoson",
    "title": "Influencer Marketing Study (blog post)",
    "year": "2015"
  },
  "quote": "Tomoson surveyed 125 marketers online from 10–16 March 2015.",
  "method": "Online poll of 125 marketers; self-reported returns; no method given for the average.",
  "drift": [
    "Date: 11-year-old poll quoted as current",
    "Context: top platforms then were blogs (37%) and Facebook (25%); Instagram, YouTube and Twitter 5–6% each; no TikTok"
  ],
  "interest": "Tomoson was an influencer marketplace.",
  "safe_rephrasing": "In a 2015 poll of 125 marketers by influencer platform Tomoson, respondents self-reported an average $6.50 return per $1.",
  "sources": [
    {
      "title": "Tomoson — Influencer Marketing Study (Internet Archive, 2015)",
      "url": "https://web.archive.org/web/2015/https://blog.tomoson.com/influencer-marketing-study/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2015",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}