The top 10 companies took 84.1% of U.S. internet ad revenue in 2025 (IAB/PwC)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Google, Meta and Amazon dominate digital ad spend"
- True origin
- IAB and PwC — Internet Advertising Revenue Report: Full Year 2025 (April 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Full-year 2025; published April 2026
- Last checked
- What the source says
Since 2024, the top 10 companies have grown their market share by 3.4%, reaching 84.1%. Meanwhile, companies ranked 11 to 25, along with the remaining players, now hold 8.3% and 7.5
- Method & sample
- Compiled by PwC from revenue data reported directly by companies selling internet advertising plus public corporate data; PwC does not audit the figures. U.S. only.
- Drift between quote and source
- None
- Interest
- IAB is the trade body of companies that sell digital advertising.
Safe rephrasing
The IAB/PwC report found the top 10 companies held 84.1% of U.S. internet advertising revenue in 2025, up from 2024.
Sources we opened
Machine-readable: /api/claims/iab-top-10-companies-84-1-percent-digital-ad-revenue-2025.json · Last checked 2026-10-16