{
  "schema_version": "1.1",
  "id": "iab-top-10-companies-84-1-percent-digital-ad-revenue-2025",
  "slug": "iab-top-10-companies-84-1-percent-digital-ad-revenue-2025",
  "url": "https://groundedkit.com/claims/iab-top-10-companies-84-1-percent-digital-ad-revenue-2025/",
  "api_url": "https://groundedkit.com/api/claims/iab-top-10-companies-84-1-percent-digital-ad-revenue-2025.json",
  "claim": "The top 10 companies took 84.1% of U.S. internet ad revenue in 2025 (IAB/PwC)",
  "commonly_cited_as": "\"Google, Meta and Amazon dominate digital ad spend\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "IAB and PwC",
    "title": "Internet Advertising Revenue Report: Full Year 2025 (April 2026)",
    "year": "2026"
  },
  "quote": "Since 2024, the top 10 companies have grown their market share by 3.4%, reaching 84.1%. Meanwhile, companies ranked 11 to 25, along with the remaining players, now hold 8.3% and 7.5",
  "method": "Compiled by PwC from revenue data reported directly by companies selling internet advertising plus public corporate data; PwC does not audit the figures. U.S. only.",
  "drift": [
    "None"
  ],
  "interest": "IAB is the trade body of companies that sell digital advertising.",
  "safe_rephrasing": "The IAB/PwC report found the top 10 companies held 84.1% of U.S. internet advertising revenue in 2025, up from 2024.",
  "sources": [
    {
      "title": "IAB/PwC Internet Advertising Revenue Report FY2025 (PDF)",
      "url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Full-year 2025; published April 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}