US digital video ad revenue was $78.0 billion in 2025, the fastest-growing format (IAB/PwC)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How big is the US digital video / CTV ad market?"
- True origin
- IAB / PwC — Internet Advertising Revenue Report: Full Year 2025
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Calendar year 2025, US
- Last checked
- What the source says
Video shows the strongest growth across the year with an increase of $15.8 billion, coming to a total of $78.0 billion in revenues.
- Method & sample
- PwC survey of US online ad sellers; digital video includes CTV, social video, online video and short-form video.
- Drift between quote and source
- Scope: includes social video and CTV; not comparable with 'CTV only' estimates
- Interest
- IAB is the trade body of digital ad sellers; PwC compiles the data for it.
Safe rephrasing
IAB/PwC report US digital video ad revenue (including CTV and social video) of $78.0 billion in 2025, up $15.8 billion.
Sources we opened
Machine-readable: /api/claims/iab-digital-video-ad-revenue-78-billion-2025.json · Last checked 2026-10-16