{
  "schema_version": "1.1",
  "id": "iab-digital-video-ad-revenue-78-billion-2025",
  "slug": "iab-digital-video-ad-revenue-78-billion-2025",
  "url": "https://groundedkit.com/claims/iab-digital-video-ad-revenue-78-billion-2025/",
  "api_url": "https://groundedkit.com/api/claims/iab-digital-video-ad-revenue-78-billion-2025.json",
  "claim": "US digital video ad revenue was $78.0 billion in 2025, the fastest-growing format (IAB/PwC)",
  "commonly_cited_as": "\"How big is the US digital video / CTV ad market?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "IAB / PwC",
    "title": "Internet Advertising Revenue Report: Full Year 2025",
    "year": "2026"
  },
  "quote": "Video shows the strongest growth across the year with an increase of $15.8 billion, coming to a total of $78.0 billion in revenues.",
  "method": "PwC survey of US online ad sellers; digital video includes CTV, social video, online video and short-form video.",
  "drift": [
    "Scope: includes social video and CTV; not comparable with 'CTV only' estimates"
  ],
  "interest": "IAB is the trade body of digital ad sellers; PwC compiles the data for it.",
  "safe_rephrasing": "IAB/PwC report US digital video ad revenue (including CTV and social video) of $78.0 billion in 2025, up $15.8 billion.",
  "sources": [
    {
      "title": "IAB/PwC Internet Advertising Revenue Report FY2025",
      "url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Calendar year 2025, US",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}