Brand deals make up about 70% of creators' revenue (Goldman Sachs)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Most creator income comes from brand deals"
- True origin
- Goldman Sachs Research — The creator economy could approach half-a-trillion dollars by 2027 (Apr. 19, 2023)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2023
- Data as of
- Published Apr. 19, 2023
- Last checked
- What the source says
Brand deals are the main source of revenue at about 70%, according to survey data.
- Method & sample
- 'Survey data' cited without naming the survey, sample or year.
- Drift between quote and source
- Method: survey not identified
- Interest
- Goldman Sachs advises and invests in platform and media companies.
Safe rephrasing
Goldman Sachs Research said in 2023 that, according to unnamed survey data, brand deals account for about 70% of creator revenue.
Sources we opened
Machine-readable: /api/claims/brand-deals-70-percent-creator-income-goldman.json · Last checked 2026-10-16