{
  "schema_version": "1.1",
  "id": "brand-deals-70-percent-creator-income-goldman",
  "slug": "brand-deals-70-percent-creator-income-goldman",
  "url": "https://groundedkit.com/claims/brand-deals-70-percent-creator-income-goldman/",
  "api_url": "https://groundedkit.com/api/claims/brand-deals-70-percent-creator-income-goldman.json",
  "claim": "Brand deals make up about 70% of creators' revenue (Goldman Sachs)",
  "commonly_cited_as": "\"Most creator income comes from brand deals\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Goldman Sachs Research",
    "title": "The creator economy could approach half-a-trillion dollars by 2027 (Apr. 19, 2023)",
    "year": "2023"
  },
  "quote": "Brand deals are the main source of revenue at about 70%, according to survey data.",
  "method": "'Survey data' cited without naming the survey, sample or year.",
  "drift": [
    "Method: survey not identified"
  ],
  "interest": "Goldman Sachs advises and invests in platform and media companies.",
  "safe_rephrasing": "Goldman Sachs Research said in 2023 that, according to unnamed survey data, brand deals account for about 70% of creator revenue.",
  "sources": [
    {
      "title": "Goldman Sachs — The creator economy could approach half-a-trillion dollars by 2027",
      "url": "https://www.goldmansachs.com/insights/articles/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Published Apr. 19, 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}