The American Marketing Association defines marketing as the activity, institutions and processes for creating, communicating, delivering and exchanging offerings that have value
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "AMA definition of marketing"
- True origin
- American Marketing Association — Definitions of Marketing
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2017
- Data as of
- Definition approved 2017, page checked Oct. 2026
- Last checked
- What the source says
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Method & sample
- Official AMA definition, reviewed periodically by a panel of scholars.
- Drift between quote and source
- Often paraphrased; quote it exactly
- Interest
- n/a (professional association).
Safe rephrasing
The AMA defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Sources we opened
- AMA — Definitions of Marketing (primary)
Machine-readable: /api/claims/ama-definition-of-marketing.json · Last checked 2026-10-16