{
  "schema_version": "1.1",
  "id": "ama-definition-of-marketing",
  "slug": "ama-definition-of-marketing",
  "url": "https://groundedkit.com/claims/ama-definition-of-marketing/",
  "api_url": "https://groundedkit.com/api/claims/ama-definition-of-marketing.json",
  "claim": "The American Marketing Association defines marketing as the activity, institutions and processes for creating, communicating, delivering and exchanging offerings that have value",
  "commonly_cited_as": "\"AMA definition of marketing\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "American Marketing Association",
    "title": "Definitions of Marketing",
    "year": "2017"
  },
  "quote": "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.",
  "method": "Official AMA definition, reviewed periodically by a panel of scholars.",
  "drift": [
    "Often paraphrased; quote it exactly"
  ],
  "interest": "n/a (professional association).",
  "safe_rephrasing": "The AMA defines marketing as \"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\"",
  "sources": [
    {
      "title": "AMA — Definitions of Marketing",
      "url": "https://www.ama.org/the-definition-of-marketing-what-is-marketing/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Definition approved 2017, page checked Oct. 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}