73% of B2B buyers actively avoid suppliers who send irrelevant outreach (Gartner, 2025)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Most B2B buyers ignore irrelevant cold outreach"
- True origin
- Gartner — Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience (June 25, 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025 (2024 survey)
- Data as of
- Survey Aug.–Sept. 2024; published June 25, 2025
- Last checked
- What the source says
A survey of 632 B2B buyers conducted in August through September 2024 ... 73% of B2B buyers actively avoid suppliers who send irrelevant outreach.
- Method & sample
- Gartner survey of 632 B2B buyers, Aug.–Sept. 2024.
- Drift between quote and source
- None
- Interest
- Gartner sells sales research.
Safe rephrasing
In a Gartner survey of 632 B2B buyers (Aug.–Sept. 2024), 73% said they actively avoid suppliers who send irrelevant outreach.
Sources we opened
- Gartner press release, June 25, 2025 (primary)
Machine-readable: /api/claims/73-percent-b2b-buyers-avoid-irrelevant-outreach.json · Last checked 2026-10-16