{
  "schema_version": "1.1",
  "id": "73-percent-b2b-buyers-avoid-irrelevant-outreach",
  "slug": "73-percent-b2b-buyers-avoid-irrelevant-outreach",
  "url": "https://groundedkit.com/claims/73-percent-b2b-buyers-avoid-irrelevant-outreach/",
  "api_url": "https://groundedkit.com/api/claims/73-percent-b2b-buyers-avoid-irrelevant-outreach.json",
  "claim": "73% of B2B buyers actively avoid suppliers who send irrelevant outreach (Gartner, 2025)",
  "commonly_cited_as": "\"Most B2B buyers ignore irrelevant cold outreach\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Gartner",
    "title": "Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience (June 25, 2025)",
    "year": "2025 (2024 survey)"
  },
  "quote": "A survey of 632 B2B buyers conducted in August through September 2024 ... 73% of B2B buyers actively avoid suppliers who send irrelevant outreach.",
  "method": "Gartner survey of 632 B2B buyers, Aug.–Sept. 2024.",
  "drift": [
    "None"
  ],
  "interest": "Gartner sells sales research.",
  "safe_rephrasing": "In a Gartner survey of 632 B2B buyers (Aug.–Sept. 2024), 73% said they actively avoid suppliers who send irrelevant outreach.",
  "sources": [
    {
      "title": "Gartner press release, June 25, 2025",
      "url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Survey Aug.–Sept. 2024; published June 25, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}