Video on a landing page increases conversions by 80%
Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "Adding video to a landing page increases conversion by 80%"
- True origin
- Attributed to an EyeView case study; no data published — No study found
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- c. 2013
- Data as of
- c. 2013
- Last checked
- What the source says
Videos do not boost your landing page conversion rates—and in some cases, might even harm them.
- Method & sample
- No published method for the 80% figure; Unbounce's own analysis of its landing-page data contradicts the blanket claim.
- Drift between quote and source
- Scope: one vendor case study turned into a universal rule
- Interest
- EyeView sold video ads.
Safe rephrasing
Don't cite 80%. Unbounce's analysis of its landing-page data found video did not raise conversion rates on average.
Sources we opened
- Unbounce: Video on landing pages (analysis) (secondary)
Machine-readable: /api/claims/video-landing-page-80-percent-conversions.json · Last checked 2026-10-16