Brand engagement rate by followers averages 2.50% on TikTok and 0.15% on Facebook (Socialinsider 2026)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "What's a good engagement rate on TikTok?" / "average Facebook engagement rate"
- True origin
- Socialinsider — 2026 Social Media Benchmarks
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- 2026 report on brand posts through 2025
- Last checked
- What the source says
That's why we analyzed 70M social media posts across TikTok, Instagram, Facebook, and X ... In 2026, TikTok's engagement rate by followers stands at an average of 2.50%. Facebook averaged 0.15% engagement
- Method & sample
- 70 million brand posts from a sample of international brands on TikTok, Instagram, Facebook and X; engagement rate = interactions divided by followers.
- Drift between quote and source
- Metric: engagement by followers; rates by reach or views are higher
- Scope: brand accounts, not creators or influencers
- Interest
- Socialinsider sells social media analytics software.
Safe rephrasing
Socialinsider's 2026 analysis of 70 million brand posts found average engagement by followers of 2.50% on TikTok and 0.15% on Facebook.
Sources we opened
Machine-readable: /api/claims/socialinsider-2026-tiktok-engagement-2-50-facebook-0-15.json · Last checked 2026-10-16