Eight in ten US adults ages 18 to 29 use Instagram, compared with 19% of those 65 and older
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "80% of young adults are on Instagram"
- True origin
- Pew Research Center — Americans' Social Media Use 2025 (Nov. 20, 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Survey conducted in 2025
- Last checked
- What the source says
eight-in-ten adults ages 18 to 29 say they use Instagram. This is higher than the shares seen among older age groups – especially adults ages 65 and older (19%).
- Method & sample
- Pew's nationally representative survey of US adults (ATP plus supplementary sample), 2025.
- Drift between quote and source
- Scope: 'ever use', not daily use
- Interest
- n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).
Safe rephrasing
Pew's 2025 survey found that about 80% of US adults ages 18–29 use Instagram, versus 19% of those 65 and older.
Sources we opened
- Pew — Americans' Social Media Use 2025 (primary)
Machine-readable: /api/claims/pew-instagram-80-percent-18-29-vs-19-percent-65-plus.json · Last checked 2026-10-16