Personalized emails deliver 6x higher transaction rates
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Personalized emails deliver 6x higher transaction rates" (as current)
- True origin
- Experian Marketing Services — 2013 Email Market Study (press release, 5 Feb 2014)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2014 (2013 data)
- Data as of
- 2014 (2013 data)
- Last checked
- What the source says
The study found that personalized emails generate six times higher transaction rates and revenue per email than nonpersonalized email.
- Method & sample
- Analysis of email campaigns sent by Experian's clients in 2013; sample size not stated in the release.
- Drift between quote and source
- Date: 13-year-old campaign data quoted as current
- Interest
- Experian sold email-marketing services.
Safe rephrasing
Experian's 2013 analysis of its clients' emails found personalized emails had six times the transaction rate of non-personalized ones.
Sources we opened
- Experian press release (2014) (primary)
Machine-readable: /api/claims/personalized-emails-6x-transaction-rates.json · Last checked 2026-10-16