Only 3% of your market is ready to buy right now
Unsourced Confidence: high
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "Only 3% of buyers are actively buying" (the Buyer's Pyramid)
- True origin
- Chet Holmes (The Ultimate Sales Machine) — Show-of-hands polls at live events
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2007 (book)
- Data as of
- 2007 (book)
- Last checked
- What the source says
Chet polled audiences by the thousands during his live events. He asked for a show of hands
- Method & sample
- Informal show-of-hands polls of seminar audiences; no dates, sample or data published.
- Drift between quote and source
- Type: a seminar heuristic quoted as market research
- Interest
- Chet Holmes International sells sales training.
Safe rephrasing
The '3% buying now' figure is a rule of thumb from informal seminar polls, not a measured market statistic.
Sources we opened
Machine-readable: /api/claims/only-3-percent-of-market-buying-now.json · Last checked 2026-10-16