Typical users spend 1 hour 13 minutes a day on Instagram, 67 minutes on Facebook and 59 minutes on WhatsApp
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "People spend over an hour a day on Instagram"
- True origin
- DataReportal (Kepios), citing Similarweb — Digital 2026 Global Overview Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Similarweb App Intelligence, Android users, 2025
- Last checked
- What the source says
Instagram ranks third, with users spending an average of 1 hour and 13 minutes per day using the platform’s Android app, while fourth-ranked Facebook is the last of the top platforms to capture an average of more than one hour per day (67 minutes
- Method & sample
- Similarweb panel data for Android app users worldwide, as reported by DataReportal. Time per user of each app, not per person online.
- Drift between quote and source
- Scope: Android app users only, global
- Average among each app's users, not all internet users
- Interest
- DataReportal is published with partners including Meltwater and We Are Social.
Safe rephrasing
Similarweb data cited in DataReportal's Digital 2026 report show Android users spending about 73 minutes a day on Instagram, 67 on Facebook and 59 on WhatsApp.
Sources we opened
Machine-readable: /api/claims/instagram-73-facebook-67-whatsapp-59-minutes-a-day.json · Last checked 2026-10-16