Since Feb. 1, 2024, anyone sending 5,000+ emails a day to Gmail must use SPF, DKIM and DMARC, offer one-click unsubscribe and keep spam rates below 0.3%
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "What are Gmail's bulk sender requirements?"
- True origin
- Google Workspace Admin Help — Email sender guidelines
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2024
- Data as of
- In force since Feb. 1, 2024; page read on 2026-10-16
- Last checked
- What the source says
Starting February 1, 2024, email senders who send more than 5,000 messages per day to Gmail accounts must meet the requirements in this section. Set up SPF and DKIM email authentication for your domain. ... Marketing messages and subscribed messages must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body. ... Keep spam rates reported in Postmaster Tools below 0.3%.
- Method & sample
- Official mailbox-provider policy.
- Drift between quote and source
- None — the 0.3% spam-rate ceiling and authentication rules apply to all senders, not only bulk senders
- Interest
- Google operates Gmail.
Safe rephrasing
Google's sender guidelines say that since Feb. 1, 2024, bulk senders (5,000+ messages a day to Gmail) need SPF, DKIM and DMARC, one-click unsubscribe, and a spam rate below 0.3%.
Sources we opened
- Google — Email sender guidelines (primary)
Machine-readable: /api/claims/gmail-bulk-sender-rules-5000-a-day-0-3-percent-spam.json · Last checked 2026-10-16