Relying only on a platform's built-in 'paid partnership' tool may not satisfy the FTC
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "If I use Instagram's paid partnership label I'm compliant"
- True origin
- Federal Trade Commission — 16 CFR Part 255 (Endorsement Guides, 2023); Disclosures 101 for Social Media Influencers
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2023
- Data as of
- Endorsement Guides as revised July 26, 2023
- Last checked
- What the source says
Assume now that the influencer relies solely upon a social media platform's built-in disclosure tool for one of these posts. The disclosure appears in small white text ... The disclosure is easy to miss and thus not clear and conspicuous.
- Method & sample
- Regulatory guidance example plus FTC staff brochure ("Don't assume that a platform's disclosure tool is good enough").
- Drift between quote and source
- Nuance: the tool is not banned; the test is whether the disclosure is clear and conspicuous in context
- Interest
- n/a (federal regulator).
Safe rephrasing
The FTC says a platform's disclosure tool alone may be too easy to miss; use it together with your own clear disclosure in the post.
Sources we opened
- eCFR — 16 CFR Part 255 (primary)
- FTC — Disclosures 101 for Social Media Influencers (primary)
Machine-readable: /api/claims/ftc-platform-paid-partnership-tool-may-not-be-enough.json · Last checked 2026-10-16