Email marketing returns $36 for every $1 spent
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Email ROI is 36:1" (as measured and current)
- True origin
- Litmus — State of Email Survey 2020
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2020
- Data as of
- 2020
- Last checked
- What the source says
These insights are derived from Litmus’ 2020 State of Email Survey of more than 2,000 marketing professionals worldwide.
- Method & sample
- Survey fielded April 28–June 23, 2020; ROI anonymously self-reported by respondents.
- Drift between quote and source
- Method: self-reported survey average, not measured ROI
- Date: 2020 data still reused in 2025 materials; the 2025 report gives ranges instead (35% report $10–36, 30% report $36–50)
- Interest
- Litmus sells email marketing software.
Safe rephrasing
Marketers surveyed by Litmus in 2020 self-reported an average email ROI of about 36:1; in 2025, 35% of marketing leaders reported $10–36 per $1.
Sources we opened
Machine-readable: /api/claims/email-marketing-roi-36-to-1.json · Last checked 2026-10-16