There are 5.66 billion social media user identities, 68.7% of the world's population (Kepios, Oct. 2025)
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "How many people use social media?" / "5 billion social media users"
- True origin
- Kepios (DataReportal, with Meltwater and We Are Social) — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- October 2025
- Last checked
- What the source says
Kepios analysis reveals that global social media user identities now stand at 5.66 billion, with that figure equivalent to 68.7 percent of the global population.
- Method & sample
- Kepios analysis of platform advertising-audience and user data.
- Drift between quote and source
- Unit: 'user identities' may not be unique people, as the report notes
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.
Safe rephrasing
Kepios counted 5.66 billion social media user identities in October 2025, equal to 68.7% of the world's population; identities are not necessarily unique people.
Sources we opened
Machine-readable: /api/claims/datareportal-5-66-billion-social-media-user-identities.json · Last checked 2026-10-16