Content marketing costs 62% less than traditional marketing and generates 3x as many leads
Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "Demand Metric study"
- True origin
- Demand Metric (infographic, not a study) — Infographic: Content Marketing
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2013
- Data as of
- 2013
- Last checked
- What the source says
This infographic provides statistics and best practices for content marketing.
- Method & sample
- No survey, sample or method; per MarketSplash's audit, the infographic's own source list is mostly other statistics roundups. The Demand Metric page itself (opened) shows no survey or method; the downloadable infographic was not opened (download gated), so confidence stays medium.
- Drift between quote and source
- Type: an infographic quoted as a study
- Date: 13 years old, quoted in the present tense
- Interest
- Demand Metric sells marketing advisory services.
Safe rephrasing
Don't cite it. Use a current survey with a stated method (e.g. CMI/MarketingProfs annual B2B research) and name its sample.
Sources we opened
Machine-readable: /api/claims/content-marketing-62-percent-less-3x-leads.json · Last checked 2026-10-16