Color increases brand recognition by 80%
Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "University of Loyola study: color increases brand recognition by up to 80%"
- True origin
- Xerox marketing leaflet (2001/2005), attributed to Loyola University Maryland researchers — No study containing the figure was found
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2001 (leaflet)
- Data as of
- 2001 (leaflet)
- Last checked
- What the source says
Google couldn't find any paper by dr. Hoadley that had that quote in it.
- Method & sample
- None. An investigator traced the line to a Xerox leaflet and contacted the named lead researcher; the papers she supplied do not contain the 80% figure.
- Drift between quote and source
- Attribution: a printer-maker's sales leaflet quoted as a university study
- Interest
- Xerox sells color printing.
Safe rephrasing
Don't cite a number. If you need evidence on color, cite a named peer-reviewed study and what it measured.
Sources we opened
Machine-readable: /api/claims/color-increases-brand-recognition-80.json · Last checked 2026-10-16