89% of companies compete primarily on customer experience (Gartner)
Misquoted Confidence: medium
Primary source found, but the way it is quoted changes the subject, metric, population or precision.
- Commonly cited as
- "89% of businesses compete primarily on customer experience"
- True origin
- Gartner — Customer experience survey (2014)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2014
- Data as of
- 2014
- Last checked
- What the source says
89% of companies expect to compete primarily on the basis of customer experience
- Method & sample
- Gartner survey of marketing leaders; the original is paywalled and was not opened (secondary quote only).
- Drift between quote and source
- Tense: an expectation ('expect to compete', for 2016) quoted as fact
- Interest
- Gartner sells research and advisory.
Safe rephrasing
In a 2014 Gartner survey, 89% of companies said they expected to compete mainly on customer experience.
Sources we opened
Machine-readable: /api/claims/89-percent-compete-on-customer-experience.json · Last checked 2026-10-16