75% of B2B buyers prefer a rep-free sales experience (Gartner)
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "75% of B2B buyers prefer not to talk to sales reps"
- True origin
- Gartner — Gartner B2B Buying Report (2023)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2023
- Data as of
- 2023 report; Gartner's newer survey (Aug.–Sept. 2024, published June 25, 2025) found 61%
- Last checked
- What the source says
Seventy-five percent of B2B buyers say they prefer a rep-free sales experience, but self-service digital commerce purchases are significantly more likely to result in purchase regret.
- Method & sample
- Gartner B2B buyer surveys; the 2025 release surveyed 632 B2B buyers in Aug.–Sept. 2024.
- Drift between quote and source
- Date: superseded by Gartner's 2025 figure of 61%
- Context: the same 2023 report says rep-free purchases were more likely to cause regret
- Interest
- Gartner sells sales and marketing research.
Safe rephrasing
Gartner's latest published figure (survey of 632 B2B buyers, Aug.–Sept. 2024) is that 61% prefer an overall rep-free buying experience; the 75% figure is from its 2023 report.
Sources we opened
- Gartner B2B Buying Report 2023 (PDF) (primary)
- Gartner press release, June 25, 2025 (61%) (primary)
Machine-readable: /api/claims/75-percent-b2b-buyers-prefer-rep-free.json · Last checked 2026-10-16