Consumers are 71% more likely to purchase based on social media referrals
Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
- Commonly cited as
- "HubSpot: 71% more likely to purchase based on social media referrals"
- True origin
- HubSpot blog post with a Killer Infographics graphic; no study named in the post text — 71% More Likely to Purchase Based on Social Media Referrals [Infographic] (Mike Ewing, Jan. 9, 2012)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2012
- Data as of
- Blog post of Jan. 9, 2012
- Last checked
- What the source says
The below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing.
- Method & sample
- None found: the archived post's text names no survey, sample or method. The figure sits inside the infographic image, which we could not read from the archive text.
- Drift between quote and source
- Date: a 2012 blog infographic still quoted as current
- Meaning: '71% more likely' is undefined (more likely than what?)
- Later restated as '71% of users are more likely to buy based on influencer recommendations'
- Interest
- HubSpot sells marketing software.
Safe rephrasing
Don't cite it; use a current survey with a stated sample.
Sources we opened
Machine-readable: /api/claims/71-percent-more-likely-social-referrals.json · Last checked 2026-10-16