70% of teens trust YouTubers more than traditional celebrities
Misquoted Confidence: high
Primary source found, but the way it is quoted changes the subject, metric, population or precision.
- Commonly cited as
- "70% of teenagers trust influencers more than celebrities"
- True origin
- Google (Ipsos Connect, Google-commissioned) — The YouTube Generation Study (Think with Google)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2015 (Nov 2015 fieldwork)
- Data as of
- 2015 (Nov 2015 fieldwork)
- Last checked
- What the source says
teen YouTube channel subscribers who agreed that YouTube creators are “more like one of us” than traditional celebrities, n=433, Nov. 2015.
- Method & sample
- US teen YouTube channel subscribers, n=433, Google-commissioned.
- Drift between quote and source
- Metric: 'relate to / more like one of us' became 'trust'
- Population: teen YouTube subscribers became all teens
- Date: 11 years old
- Interest
- Google owns YouTube.
Safe rephrasing
In a 2015 Google-commissioned survey of 433 US teen YouTube subscribers, 70% said they relate to YouTube creators more than to traditional celebrities.
Sources we opened
Machine-readable: /api/claims/70-percent-teens-trust-youtubers-over-celebrities.json · Last checked 2026-10-16