61% of consumers trust influencer recommendations vs 38% for brands
Misquoted Confidence: high
Primary source found, but the way it is quoted changes the subject, metric, population or precision.
- Commonly cited as
- "61% trust influencers, only 38% trust brands"
- True origin
- Matter Communications — Matter Survey Reveals Consumers Find Influencers More Helpful and Trustworthy than Brands During the Pandemic
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2020
- Data as of
- 2020
- Last checked
- What the source says
61% are likely to trust recommendations from a friend, family member or influencer on social platforms.
- Method & sample
- 1,000 US consumers via a third-party panel, May 2020 (COVID-19 lockdown period).
- Drift between quote and source
- Subject: influencers were bundled with friends and family in one answer
- Date: pandemic-era sample
- Interest
- Matter is a PR agency that sells influencer programs.
Safe rephrasing
A May 2020 Matter Communications survey of 1,000 US adults found 61% likely to trust recommendations from friends, family or influencers on social, versus 38% from brands.
Sources we opened
Machine-readable: /api/claims/61-percent-trust-influencers-38-brands.json · Last checked 2026-10-16