{
  "schema_version": "1.1",
  "id": "zero-click-searches-58-5-percent",
  "slug": "zero-click-searches-58-5-percent",
  "url": "https://groundedkit.com/claims/zero-click-searches-58-5-percent/",
  "api_url": "https://groundedkit.com/api/claims/zero-click-searches-58-5-percent.json",
  "claim": "58.5% of U.S. Google searches end without a click",
  "commonly_cited_as": "\"Nearly 60% of Google searches are zero-click\" (SparkToro)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "SparkToro (data from Datos, a Semrush company)",
    "title": "2024 Zero-Click Search Study (July 1, 2024)",
    "year": "2024"
  },
  "quote": "In 2024, 59.7% of European Union Google searches and 58.5% of American Google searches resulted in zero clicks.",
  "method": "Datos clickstream panel (multi-million devices) in the US and EU; SparkToro notes panel-representativeness and ad-blocker caveats.",
  "drift": [
    "Date: 2024 data quoted as current; SparkToro's own page now warns it 'may be out of date' and points to a newer post",
    "Definition: zero-click includes searches that end with a refined query, not only 'answered on the SERP'"
  ],
  "interest": "SparkToro sells audience research software built partly on Datos data.",
  "safe_rephrasing": "SparkToro's 2024 study of Datos clickstream data found 58.5% of U.S. Google searches ended without a click; AI Overviews have changed search since then.",
  "sources": [
    {
      "title": "SparkToro — 2024 Zero-Click Search Study",
      "url": "https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2024 clickstream data, before AI Overviews were widely rolled out",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}