{
  "schema_version": "1.1",
  "id": "wordstream-google-ads-2025-cvr-7-52-cpl-70-11",
  "slug": "wordstream-google-ads-2025-cvr-7-52-cpl-70-11",
  "url": "https://groundedkit.com/claims/wordstream-google-ads-2025-cvr-7-52-cpl-70-11/",
  "api_url": "https://groundedkit.com/api/claims/wordstream-google-ads-2025-cvr-7-52-cpl-70-11.json",
  "claim": "Average Google Ads conversion rate is 7.52% and average cost per lead is $70.11 (WordStream/LocaliQ 2025)",
  "commonly_cited_as": "\"average Google Ads conversion rate\" / \"Google Ads cost per lead benchmark\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "WordStream by LocaliQ",
    "title": "Google Ads Benchmarks 2025",
    "year": "2025"
  },
  "quote": "The average conversion rate in Google Ads in 2025 is 7.52%. ... The average cost per lead in Google Ads in 2025 is $70.11.",
  "method": "Averages across WordStream/LocaliQ client search campaigns; what counts as a conversion or lead is set by each advertiser.",
  "drift": [
    "Metric: a 'conversion' can be a call, form or purchase depending on the account",
    "Scope: client accounts of one agency/software vendor"
  ],
  "interest": "WordStream (LocaliQ, part of Gannett) sells search and social ad management services and software.",
  "safe_rephrasing": "In WordStream/LocaliQ's 2025 benchmarks from its client accounts, Google search ads averaged a 7.52% conversion rate and $70.11 per lead.",
  "sources": [
    {
      "title": "WordStream — Google Ads Benchmarks 2025",
      "url": "https://www.wordstream.com/blog/2025-google-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2025 benchmark report",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}