{
  "schema_version": "1.1",
  "id": "visuals-processed-60000-times-faster",
  "slug": "visuals-processed-60000-times-faster",
  "url": "https://groundedkit.com/claims/visuals-processed-60000-times-faster/",
  "api_url": "https://groundedkit.com/api/claims/visuals-processed-60000-times-faster.json",
  "claim": "The brain processes visuals 60,000 times faster than text",
  "commonly_cited_as": "\"3M research: visuals are processed 60,000x faster than text\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "high",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "3M sales brochure (2001) and a 1998 3M presentation",
    "title": "No study found",
    "year": "2001 (brochure)"
  },
  "quote": "the 2001 3M document you get is not a research summary, not product of their R&D, but a sales brochure",
  "method": "None. Repeated tracing finds only 3M marketing material without data.",
  "drift": [
    "Attribution: a projector-maker's brochure quoted as 3M research"
  ],
  "interest": "3M sold overhead projectors.",
  "safe_rephrasing": "Don't cite it. Images can be understood quickly, but no study supports '60,000 times'.",
  "sources": [
    {
      "title": "CogDogBlog: 60,000 times, truthiness achieved (2014)",
      "url": "https://cogdogblog.com/2014/04/60000-times-truthiness/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2001 (brochure)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}