{
  "schema_version": "1.1",
  "id": "universal-analytics-shut-down-july-2024",
  "slug": "universal-analytics-shut-down-july-2024",
  "url": "https://groundedkit.com/claims/universal-analytics-shut-down-july-2024/",
  "api_url": "https://groundedkit.com/api/claims/universal-analytics-shut-down-july-2024.json",
  "claim": "Google Universal Analytics was shut down; from the week of July 1, 2024 its data and interface are no longer accessible",
  "commonly_cited_as": "\"Can I still access Universal Analytics data?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google Analytics Help",
    "title": "[UA→GA4] Google Analytics 4 has replaced Universal Analytics (last updated July 16, 2025)",
    "year": "2024"
  },
  "quote": "Starting the week of July 1, 2024: You will not have access to any current or historical Universal Analytics data and most users will lose access to the interface and the API on this date.",
  "method": "Official Google documentation.",
  "drift": [
    "None"
  ],
  "interest": "Google operates Google Analytics.",
  "safe_rephrasing": "Google Analytics 4 has replaced Universal Analytics; from the week of July 1, 2024, UA data, interface and API access were turned off.",
  "sources": [
    {
      "title": "Google Analytics Help — GA4 has replaced Universal Analytics",
      "url": "https://support.google.com/analytics/answer/11583528?hl=en",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Help page last updated July 16, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}